Why you should consider a book trailer in your marketing

Why you should consider a book trailer in your marketing

A book trailer is really just a specific type of product marketing video. Product marketing videos are now driving billions of dollars of online sales.  The following stats sound very technical but if you’ll substitute “book trailer” wherever you see “product” or...
How to create your own book trailer

How to create your own book trailer

A good script, creative editing and brevity are what make a good book trailer. The trailer should visually hint at what takes place in the storyline rather than literally explaining all the details. A well edited trailer keeps the story moving and ensures that the...